Incogni Review 2026: Pricing, How Well It Works, and Who It’s For

Incogni is an automated service that sends removal requests to data brokers on your behalf. It suits you if you want the clean-up handled for a modest yearly fee, and it disappoints if you expect it to erase everything about you online. It covers 420+ brokers, plans start at $7.99 a month billed yearly, and it can’t touch social media posts, news articles or public records.

Last updated October 27, 2026. Prices come from Security.org’s review updated October 2, 2026. Confirm them on incogni.com before you buy. This review is based on published pricing, the Deloitte assurance report as described by reviewers, and independent tests.

What Incogni Does

Data brokers collect names, addresses, phone numbers and relatives from public records and commercial sources, then sell that data or publish it on people-search sites. Incogni looks for where you’re listed and sends legal removal requests, citing privacy laws such as the CCPA or GDPR depending on where you live. Then it keeps re-checking, because brokers often re-list people.

Setup takes a few minutes. You enter your name, up to three addresses and emails, your phone number and date of birth, and sign an authorization form that lets Incogni act for you. After that it runs on its own, and a dashboard shows which brokers it has contacted and what happened.

Who Owns Incogni

Incogni was built by Surfshark, which merged with Nord Security, the company behind NordVPN, in 2022. It started as a perk for Surfshark users and is now sold on its own. NordVPN also includes it in its top-tier Prime plan. You don’t need a VPN account to use it, and it isn’t a VPN: it doesn’t hide your IP address or encrypt your traffic.

Incogni Pricing

Paying yearly cuts the price in half. There is no free plan or trial, but every plan comes with a 30-day money-back guarantee, and Incogni offers a free exposure scan before you pay. Because the guarantee also covers yearly plans, buying yearly and asking for a refund inside 30 days costs less than paying monthly to test it.

Unlimited adds custom removals. You paste in the URL of a site outside Incogni’s standard broker list and a privacy specialist handles it by hand. Per Security.org, there’s no cap on how many links you can submit, requests are worked through three at a time, and most resolve in 7 to 30 days, with some taking up to 60.

Coverage and the Deloitte Audit

Standard covers 420+ data brokers. Incogni says its specialists have also handled removals from more than 3,000 other sites through custom requests. That figure is the company’s own.

Incogni commissioned a limited assurance report from Deloitte, completed in August 2025. It examined Incogni’s claims about broker coverage, how many requests it sends and how often it resubmits them. That is stronger than the usual “trust us”, but know what it is: an audit of Incogni’s process and claims, not a guarantee about what happens to your own data. You’ll see other success-rate figures quoted online. We couldn’t confirm a single headline rate in the sources we checked, so we don’t repeat one.

What Independent Testing Found

Security.org tested Incogni for two weeks:

• Within minutes of starting, the dashboard listed 79 records with the tester’s details.
• After one week: 225 requests sent, 66 completed, 159 in progress, and 17 brokers had put the tester on a suppression list so they won’t build a new profile.
• After two weeks: 101 requests completed.

The same review includes an important caveat. Incogni can count a request as completed when a broker simply replies that it has no record of you, so “completed” doesn’t always mean a profile was deleted. Brokers also generally have 30 to 45 days to respond, so progress looks slow at first with any service. Security.org earns affiliate revenue from Incogni, as many review sites do, so read its verdict with that in mind. The test numbers are still useful.

What Incogni Can’t Do

• Remove social media posts, news stories or other content outside the broker ecosystem.
• Hide public records such as court filings. That takes a legal process like expungement.
• Make removal permanent. Brokers re-collect data, which is why it’s a subscription.
• Prove each deletion. PCWorld noted that verification of removals is limited, and CyberInsider that it doesn’t give in-depth reports of the personal information it finds.

How Incogni Compares

• DeleteMe costs more ($129 a year for one person), leans on human specialists and sends quarterly reports.
• Aura is an identity-protection bundle with data removal as one feature. Read our Aura review if you want the bundle. If removal is all you need, Incogni is the more focused tool.
• LifeLock monitors for signs your identity is being misused rather than removing your data in advance.
• Doing it yourself is free but slow. Our guide to removing your information from the internet walks through it, and California residents can use the state’s free DROP tool.

Removal matters most for people at risk of doxxing or cyberstalking, since both often start with an address found on a people-search site such as Spokeo.

Should You Buy Incogni?

Buy it if you want hands-off removal at a reasonable price and you’re comfortable with an ongoing subscription. Skip it if you only need one or two listings removed (do those yourself), want proof of every deletion, or hoped it would clean up social media and news results.

Incogni FAQ

Is Incogni legit?

Yes. It’s built by an established VPN company, its process was audited by Deloitte, and independent testers saw removals begin within days. It has the limits listed above.

Is Incogni a VPN?

No. It removes your data from broker databases. It doesn’t hide your IP address.

Does Incogni have a free trial?

No. There’s a free exposure scan and a 30-day money-back guarantee.

How long does it take?

Early removals showed up within the first week or two in Security.org’s test, but brokers have 30 to 45 days to respond, so expect a few months to see the full effect.

Does it work outside the US?

It covers brokers in the US, UK, Canada and the EU. The list it checks depends on where you live.

Can I do this myself for free?

Yes, with time and patience. Brokers re-list people, so you’ll need to repeat it.

Sources

• Security.org, Incogni Review and Pricing 2026 (updated October 2, 2026)
• PCWorld, Incogni review
• CyberInsider, Incogni review